A fluid*
user experience

Passion for creating experiences that perfectly match the user's needs, with an eye for detail. Combining creativity and strategy in aesthetic, functional designs.

Featured

Most recent project

01

Starlight 2.0

As a UX Designer, I was part of the complete redesign of Starlight 1, Ster's legacy software. The foundation for the new application was built upon a thorough revision and optimization of the user flows.

2024 - heden
02

Horizon 4

Coming Soon

Within the Horizon team, I was responsible for the design of the interactive TV platform and the mobile app. These products served a user base of +11 million people across 12 countries and 5 different brands.

2021 - 2024

Capabilities

Hard and soft skills that set me apart as a UX designer.

01

Strategie

Gathering and persuading the right stakeholders to arrive at the best solution for everyone.

02

Prototyping

Pushing the boundaries of what is possible with just a prototype.

03

Visual Design

Creating unforgettable experiences through thoughtful aesthetics.

04

AI-Powered Workflow

Serving as a productivity lever by employing custom AI agents for instant feedback, realistic code-based prototyping, and smart content generation.

05

Design Delivery

I guide from concept to build. By actively managing development documentation and communication, I ensure my work is built as intended.

Building the
future of
digital

My journey began in 2016 designing posters. Today, I bring over 4 years of experience as a UX designer, having crafted diverse digital solutions across various projects.

Every project is an opportunity to explore new possibilities and push creative boundaries.

30+
Client
Collaborations
4+
Years
Experience as a UX designer.
9
Years
Experience as a freelancer

What clients are saying

Recommendation from my LinkedIn profile.

"

During over 2.5 years at Liberty Global, I knew Bas as a smart, enthusiastic full-stack designer involved in every user experience stage. He became the design team's go-to for rapid prototyping, helped with user testing, produced product specs, and shared components. He challenged my briefs, often improving them, and articulates his decisions well. He's also interested in product requirements behind design. I recommend Bas for roles as a Visual, User Experience, or full-stack designer — a great team addition team.

Thijs van der Wal
Senior Product Manager TV User Experience
Liberty Global
"

Bas was a designer in my team for over 2.5 years. Although from Hike One, he instantly felt and acted as part of the core team, both professionally and socially :) He's an intelligent, talented, dedicated, thorough, and well-rounded designer, who takes complete ownership of his work, and never shies away from a good challenge. You'd be lucky to have him in your team too!

Ainat Sagie
Director of Product Design
Liberty Global
"

Bas faced some real challenges as a UX Designer at Ster. Replacing a highly complex and specific system with a new one was no small feat. Although it can be difficult to understand the system if you're not in our industry, Bas quickly grasped it. He helped us streamline complex workflows, which users now enjoy working with. In addition, it was also just great fun to work with you! We hope to see you again soon.

Senta Gerwig
Project Coordinator IT
Ster

Get in Contact

/ Feel free to email me or drop me a DM on social media whenever you'd like!